We'vebeenshapingdigitalgrowthfor overadecade.

Years of building platforms and growing brands led us to rethink how digital branding should be measured.

MeettheLeadership

Between them, our leadership team has built adtech platforms, scaled global consumer businesses and owned growth targets on the client side — bringing engineering rigour, commercial ownership and measurement science to every engagement.

Founder & CEO

Satish Kadu

Satish has spent over two decades shaping digital advertising across product, ad tech and growth strategy. He founded YOptima in 2013 with a simple belief: branding should be accountable for measurable business outcomes.

Co-founder & COO

Mukund Raghavan

Mukund leads YOptima's operations, analytics and client delivery. His experience across consumer brands, consulting and growth strategy ensures every engagement is backed by operational rigour and measurable outcomes.

Andtheteambehindthework.

Strategists, analysts, engineers and media practitioners who turn growth questions into measurable answers — every single day.

Let'sbuildthefutureofbrandingtogether.

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